The Wired Method

I happened upon an article in Wired, I think it might be last month's coverstory(?), about how working with huge amounts of data (their big buzzword they keep repeating is Petabytes) and clusters of computers to crunch the data with statistical methods have qualitatively changed the way science will be done. The lead is basically "the end of the scientific method."

Of course the comments on the page after the article are full of people arguing and protesting that of course the writer is wrong and of course he knows nothing about science and this isn't fundamentally changing science.... blah blah blah.

The article is actually interesting, a bit, but it's mostly hype, and the conclusion that's most important is that Wired magazine is still up to the same old tricks: throw a bunch of smoke and mirrors up around a certain pop-tech idea and watch as all the outraged and/or excited geeks scurry around buying copies of the magazine and/or hitting the web site. It doesn't matter what's true, as long as it sells.

It's the same way with most papers and magazines, like the local arts/culture rag here in Tucson, the Tucson Weekly. Full of bullshit written by either imbeciles or racists (or both), spewing hate, nonsense, borderline softcore porn, and/or silliness that the editors may or may not agree with - but it doesn't matter because the outrage inflates circulation, which inflates advertiser revenue. I'm so sick of it but what to do? A letter to the editor would just be proof that one more chump reads the paper. Ka-ching! In fact, you probably shouldn't click on those links in this paragraph. doh!

re: The Wired Method

Do what I do. Completely ignore all media except for friends' blogs.

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