Naomi Klein has what looks like another great book out, "The Shock Doctrine" (via Rabble), all about how governments take advantage of disasters to push through unpopular changes. She and Alfonso Cuaron, the maker of Children of Men, have made a film about the ideas in the book. I've always loved her work, both in film and written form. And I'm not just saying that because she quoted me in her first book, No Logo (see page 179). Heh.

However, something shocked me about the Shock Value film, or rather, how it's being displayed: via You Tube. Even on Klein's own website there is a page where she includes the embedded You Tube video. She of all people should know that You Tube is just another corporation and just another brand, and everytime we slather their logo across our web pages we're only helping to put more money in their pocket.

Of course I realize that You Tube is a great way to get video work out to a vast horde of people who wouldn't otherwise see it, and to not use it at all is just cutting yourself off from a great opportunity. That's why I even have a You Tube account and I have lots of my work there. But I only dance with the devil as much as I have to and remember there are other open and free resources out there. I always provide other ways of viewing my work too. And I always remind people of these points.. You Tube is not rocket surgery. The technology is out there to have YouTube-like easily viewable video on your pages, without helping to advertise big companies that are just exploiting our creativity.

(Yes, I realize the irony that I'm using Google to link directly to the page of Naomi's book that I'm on, while railing against a subsidiary of Google. But my whole point is that we need to be nuanced and smart about how far we cooperate with corporations. Where they offer us unique tools and opportunities, we should take advantage of them, if they don't make us puke too much. But at the same time if there are other ways of doing things that are free and open, we should take advantage of those. Little by little we must fight in all the ways that we can, build our own tools, while also turning the master's tools against him in order to destroy his house.)