"Transmedia" Saving the World

Interesting piece about participatory, serialized and multiple-media narratives, from the Obama campaign to Battlestar Galactica, and the opportunity through them for social good, or not... in Pitchfork of all places.

Does new media mean more to us than sharing clips of people mixing Mentos with Coca-Cola? Are we just duped rats chasing each other through ever-greater mazes? Or can we seize this chance to revitalize democracy?

(via Philoblog)